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MICHELLE WANG
BROOKS
Role(s): shooting / editing
ASK: Highlight Brooks as an influential player within the running community.
SOLUTION: Connect Brooks branding to moments that feel exciting and relatable for runners through generating thumb-stopping UGC.
RESEARCH PARK
Role(s): concepting / shooting / editing
ASK: Increase student engagement with Instagram reels and promote student-targeted events and opportunities.
SOLUTION: Attached each event/resource being promoted to a trending sound amongst Gen Z users while showcasing the students of Research Park.
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